Globalize: The first step to G.A.N.B.A.R.E!

Globalize: Is your company ready and willing to globalize? 

The first step in developing an export market is to take an honest inventory of your assets. 

• Human Resources:  Do you have employees with the skills necessary to compete internationally?

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Human Resources

As Americans we’re lucky because we don’t have to learn English as a foreign language.  The flip side is that our birthright has lead to a certain arrogance found in many Americans abroad:  My way or the highway!  

Look for employees with a demonstrated interest in international business and with a track record of success in foreign relations.  They will know how much they need to flex and how to be respectful while remaining true to their objectives.  

Realize too that as you grow in certain markets you will need local staff that know the commercial and personal, socio-linguistic nuances of doing business in their native language.  However, they too need to be experienced in working cross-culturally if they are to be successful. 

• If your company lacks human resources on either side of the Pacific ask us about how we can bridge the gap for you.  Our US and Japan based bilingual staff can be a valuable business resource while your company builds its own capabilities.