Asia Business Group’s market development process is called G.A.N.B.A.R.E! because it perfectly describes how we bring clients’ products to market. Ganbare is the imperative form of the verb ganbaru which means "to perservere", usually against all odds. To Asia Business Group, ganbare means doing everything possible to give clients access new customers, new markets, new applications, and new information.
G= Globalize: Is your company ready and willing to globalize?
A= Assess: What changes are needed before you can go global?
N= iNvestigate: Start collecting the information you need.
B= Begin: Formulate a strategy flexible and strong enough to ensure success.
A= Articulate: Communicate your strategy to stakeholders to test its strength.
R= Research: Build quantitative and qualitative data points to check your strategy.
E= Execute: Start implementing your strategy, improving as you go.
The G.A.N.B.A.R.E! process has been successfully used with a wide range of products and markets giving clients access to new customers and new markets, new applications, and new information.
Asia Business Group can begin the G.A.N.B.A.R.E! process at any point or your company can do it by itself. Just be sure the market data you are gathering is verified with locally gathered market information.
If your company is looking to access new markets and new customers in Japan or the US, contact us to learn how we can help.