Globalize: Is your company ready and willing to globalize?
The first step in developing an export market is to take an honest inventory of your assets.
As Americans we’re lucky because we don’t have to learn English as a foreign language. The flip side is that our birthright has lead to a certain arrogance found in many Americans abroad: My way or the highway!
Look for employees with a demonstrated interest in international business and with a track record of success in foreign relations. They will know how much they need to flex and how to be respectful while remaining true to their objectives.
Realize too that as you grow in certain markets you will need local staff that know the commercial and personal, socio-linguistic nuances of doing business in their native language. However, they too need to be experienced in working cross-culturally if they are to be successful.