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Assess: Step Two to G.A.N.B.A.R.E!

4/24/2017

1 Comment

 
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Assess:  What changes are needed before you go global? 

There are a multitude of things you need to consider before going global.  Your product is one of them.

Product Profile

What differentiates your product in your domestic marketplace?   Will that difference be sufficient to win share in Japan?  

If  your main differentiator is price, know that in Japan a low price can be both a plus and a minus. 

Even though their price was more expensive, one client was able to capture a sizable share of the Japanese market with their component precisely because it was better made and resulted in a better end product.  Japanese buyers love low pricing, but they won’t sacrifice quality for price. 

Another client didn’t succeed in Japan until after they realized that what was an acceptable reject rate in the rest of the world isn’t acceptable in Japan at any price.  After tightening inspection parameters they succeeded in reducing rejects.  They weren’t able to raise the price of their product but they did eventually win a larger share of the customer’s business.

  • Working with Asia Business Group can help your company determine if its product is ready for the Japanese market and help ensure your company’s success.

Contact us to learn more.

1 Comment
Nicola link
12/10/2020 03:49:42 am

Thanks for shariing

Reply



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    Author

    Kevin Crowell
    President
    ​Asia Business Group

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Asia Business Group (formerly Japan Business Group) provides companies access to new customers and markets in the US and Japan.  We're bilingual, bilateral, global & local.  Startups and Fortune 500 companies agree that using Asia Business Group is the way to grow!
アジア・ビジネス・グループ (以前にジャパン・ビジネス・グループ)は、アメリカ及び日本での新規顧客獲得、新市場の開拓のお手伝いをします。 当社は、バイリンガルで、バイラテラル。グローバルな思考でローカルなお手伝いをいたします。 新興企業及びフォーチュン500に名を連ねる大企業に、事業拡大にはアジア・ビジネス・グループが必要不可欠と評価していただいています。
  • Home
  • Our Process
  • About Us
    • US Office
    • Japan Office
    • Successes
  • Contact
  • Blog
  • Pricing Models
  • Links
  • ホーム
  • 弊社プロセス
  • 会社概要
    • 米国事務所
    • 日本事務所
    • 実績
  • 無料提供
  • 問い合せ
  • 料金モデル
  • ブログ
  • リンク